{"title":"chapter I: velvets","description":"\u003cp\u003ethe velvet era by \u003cem\u003eelegant\u003c\/em\u003e is an ode to soft luxury. featuring hand-embroidered velvet ensembles that bridge the beauty of tradition with a modern muse’s touch.\u003c\/p\u003e","products":[{"product_id":"pari-hoor-set","title":"elara","description":"\u003cp data-start=\"111\" data-end=\"386\"\u003ecrafted in chanderi silk and finished with velvet detailing, elara embodies understated femininity and timeless grace. the shirt features a clean boat neckline with soft structure, framed by velvet borders along the sleeves and hem and edged with delicate lace trim.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"598\"\u003epaired with a farshi style shalwar that is wide, flowing, and effortlessly elegant, and a sheer organza dupatta finished with a velvet pallah and lace borders, elara offers a refined balance of texture and tone.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"598\"\u003e\u003cmeta charset=\"utf-8\"\u003epotli bag shown in photos is sold separately. the specific potli used in the images is not included unless requested. additional pricing applies.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"691\"\u003eeach piece is made to order and can be customized in any colour, neckline, or sleeve style.\u003c\/p\u003e\n\u003cp data-start=\"693\" data-end=\"991\"\u003e\u003cstrong data-start=\"693\" data-end=\"704\"\u003edetails\u003c\/strong\u003e\u003cbr data-start=\"704\" data-end=\"707\"\u003efabric: chanderi silk with velvet and organza\u003cbr data-start=\"752\" data-end=\"755\"\u003edupatta: organza with velvet pallu and lace trim\u003cbr data-start=\"803\" data-end=\"806\"\u003eshirt: lace and velvet detailing along the shirt and sleeves\u003cbr data-start=\"925\" data-end=\"928\"\u003ecustomization: colour, neckline, sleeves\u003cbr data-start=\"968\" data-end=\"971\" data-is-only-node=\"\"\u003ecare: dry clean only\u003c\/p\u003e","brand":"My Store","offers":[{"title":"custom sizing","offer_id":51497501917493,"sku":null,"price":385.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4340\/0757\/files\/ElegantbyTJS_8099.jpg?v=1766966824"},{"product_id":"noore-chanderi-silk-palazzo-set","title":"nooré","description":"\u003cp data-start=\"111\" data-end=\"367\"\u003ecrafted in ivory chanderi silk, nooré embodies timeless simplicity elevated through refined detail. the straight shirt features a broad v neckline framed with khaki toned embroidery, leading into bell sleeves finished in navy velvet and intricate handwork.\u003c\/p\u003e\n\u003cp data-start=\"369\" data-end=\"563\"\u003epaired with a wide palazzo and an organza dupatta embroidered with lotus motifs, the set balances soft neutrals with rich texture and tone, feeling understated, versatile, and effortlessly chic.\u003c\/p\u003e\n\u003cp data-start=\"369\" data-end=\"563\"\u003e\u003cmeta charset=\"utf-8\"\u003epotli bag shown in photos is sold separately. the specific potli used in the images is not included unless requested. additional pricing applies.\u003c\/p\u003e\n\u003cp data-start=\"565\" data-end=\"656\"\u003eeach piece is made to order and can be customized in any colour, neckline, or sleeve style.\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"944\"\u003e\u003cstrong data-start=\"658\" data-end=\"669\"\u003edetails\u003c\/strong\u003e\u003cbr data-start=\"669\" data-end=\"672\"\u003efabric: chanderi silk with velvet accents, organza\u003cbr data-start=\"713\" data-end=\"716\"\u003edupatta: organza with lotus motif embroidery\u003cbr data-start=\"760\" data-end=\"763\"\u003eshirt: hand embroidery around neckline and sleeves in khaki and velvet navy tones \u003cbr data-start=\"878\" data-end=\"881\"\u003ecustomization: colour, neckline, sleeves\u003cbr data-start=\"921\" data-end=\"924\" data-is-only-node=\"\"\u003ecare: dry clean only\u003c\/p\u003e","brand":"My Store","offers":[{"title":"custom sizing","offer_id":51497498870069,"sku":null,"price":575.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4340\/0757\/files\/ElegantbyTJS_8359.jpg?v=1766968063"},{"product_id":"tavira-crushed-tissue-anarkali-set","title":"tavira","description":"\u003cp\u003ecrafted in ice blue shimmer tissue and finished with rust velvet accents, tavira brings together softness and quiet structure. the anarkali features a rectangular v neckline framed with fine embroidery that continues along the bell sleeves, each bordered with velvet detailing in warm rust tones.\u003c\/p\u003e\n\u003cp\u003ethe back reveals delicate dori ties with tassel finishes, adding a subtle element of movement and grace. paired with velvet palazzos accented by a six inch embroidered border and a tissue dupatta edged with velvet and aari work, tavira feels refined, effortless, and timeless.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003epotli bag shown in photos is sold separately. the specific potli used in the images is not included unless requested. additional pricing applies.\u003c\/p\u003e\n\u003cp\u003eeach piece is made to order and can be customized in any colour, neckline, or sleeve style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003edetails\u003c\/strong\u003e\u003cbr\u003efabric: shimmer tissue with pure velvet accents, and organza\u003cbr\u003edupatta: tissue with velvet border and aari embroidery\u003cbr\u003eembroidery: aari and cutdana embroidery on the neckline, sleeves, and palazzo border\u003cbr\u003eset includes: anarkali, palazzo, dupatta\u003cbr\u003ecustomization: colour, neckline, sleeves\u003cbr\u003ecare: dry clean only\u003c\/p\u003e","brand":"My Store","offers":[{"title":"custom sizing","offer_id":51497244754229,"sku":null,"price":675.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4340\/0757\/files\/ElegantbyTJS_8488.jpg?v=1766967977"},{"product_id":"velora-pure-velvet-gharara-set","title":"velora","description":"\u003cp data-end=\"520\" data-start=\"189\"\u003ecrafted in pure velvet, velora brings a quiet boldness to the velvet collection through its sculpted lines and intricate handwork. the soft boat neckline shirt is designed to frame the décolletage in a soft, modern way, while delicate hand embroidery along the side panels adds dimension and texture without overpowering the silhouette.\u003c\/p\u003e\n\u003cp data-end=\"815\" data-start=\"522\"\u003ethe shirt falls into a gathered velvet gharara that moves with gentle volume, creating a sense of depth and fluidity with every step. paired with an organza dupatta edged in fine cutdana lace. \u003c\/p\u003e\n\u003cp data-end=\"815\" data-start=\"522\"\u003e\u003cmeta charset=\"utf-8\"\u003epotli bag shown in photos is sold separately. the specific potli used in the images is not included unless requested. additional pricing applies.\u003c\/p\u003e\n\u003cp data-end=\"815\" data-start=\"522\"\u003eeach piece is made to order and can be customized in any colour, neckline, or sleeve style.\u003c\/p\u003e\n\u003cp data-end=\"1218\" data-start=\"990\"\u003e\u003cstrong data-end=\"1001\" data-start=\"990\"\u003edetails\u003c\/strong\u003e\u003cbr data-end=\"1004\" data-start=\"1001\"\u003efabric: pure velvet\u003cbr data-end=\"1026\" data-start=\"1023\"\u003edupatta: organza with cutdana lace border\u003cbr data-end=\"1070\" data-start=\"1067\"\u003eshirt: crew neckline with handwork along the side panels\u003cbr data-end=\"1155\" data-start=\"1152\"\u003ecustomization: colour, neckline, sleeves\u003cbr data-is-only-node=\"\" data-end=\"1198\" data-start=\"1195\"\u003ecare: dry clean only\u003c\/p\u003e","brand":"My Store","offers":[{"title":"custom sizing","offer_id":51497236037941,"sku":null,"price":675.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4340\/0757\/files\/ElegantbyTJS_8384.jpg?v=1766966824"},{"product_id":"ayla-velvet-halter-farshi-salwaar-set","title":"ayla","description":"\u003cp data-start=\"115\" data-end=\"391\"\u003ecrafted in soft velvet and semi dupion silk, ayla captures a quiet radiance inspired by moonlight and movement. the halter neck shirt features a chevron cut with hand finished pearl detailing along the hem and back ties, blending modern minimalism with timeless craftsmanship.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"571\"\u003epaired with a farshi style shalwar and a sheer dupatta edged in velvet and pearl drop lace, the set embodies refined ease that feels graceful, balanced, and effortlessly elegant.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"571\"\u003e\u003cmeta charset=\"utf-8\"\u003epotli bag shown in photos is sold separately. the specific potli used in the images is not included unless requested. additional pricing applies.\u003c\/p\u003e\n\u003cp data-start=\"573\" data-end=\"658\"\u003eeach piece is made to order and can be customized in any colour, length, or neckline.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"958\"\u003e\u003cstrong data-start=\"660\" data-end=\"671\"\u003edetails\u003c\/strong\u003e\u003cbr data-start=\"671\" data-end=\"674\"\u003efabric: velvet, semi dupion silk, organza\u003cbr data-start=\"709\" data-end=\"712\"\u003edupatta: organza with a one inch velvet border and pearl drop lace\u003cbr data-start=\"792\" data-end=\"795\"\u003eembellishment: hand finished pearl detailing\u003cbr data-start=\"839\" data-end=\"842\"\u003eshirt: halter shirt, farshi shalwar, dupatta\u003cbr data-start=\"893\" data-end=\"896\"\u003ecustomization: colour, neckline, length\u003cbr data-start=\"935\" data-end=\"938\" data-is-only-node=\"\"\u003ecare: dry clean only\u003c\/p\u003e","brand":"My Store","offers":[{"title":"custom sizing","offer_id":51489480081717,"sku":null,"price":410.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4340\/0757\/files\/ElegantbyTJS_8307.jpg?v=1766967691"},{"product_id":"saaira-velvet-bandeau-lehenga-set","title":"saaira","description":"\u003cp data-start=\"92\" data-end=\"397\"\u003ecrafted in warm brown velvet and airy georgette, saaira blends clean structure with effortless movement. the strapless bandeau blouse is shaped in a soft corset style, offering a sculpted look while keeping the neckline minimal. optional slim dori straps can be added for clients who prefer extra support.\u003c\/p\u003e\n\u003cp data-start=\"399\" data-end=\"751\"\u003ethe back features a close criss cross dori closure, adding subtle detail while maintaining a refined, modern finish. the georgette lehenga falls softly from fine pleats at the waist, creating light, graceful volume. it also includes discreet pockets for ease and practicality. a wired hem adds just a hint of structure while keeping the movement fluid.\u003c\/p\u003e\n\u003cp data-start=\"753\" data-end=\"871\"\u003ethe set is paired with a slim georgette dupatta finished with long tassels at each end for added texture and softness.\u003c\/p\u003e\n\u003cp data-start=\"753\" data-end=\"871\"\u003e\u003cmeta charset=\"utf-8\"\u003epotli bag shown in photos is sold separately. the specific potli used in the images is not included unless requested. additional pricing applies.\u003c\/p\u003e\n\u003cp data-start=\"873\" data-end=\"944\"\u003eeach piece is made to order and can be customized in any colour or fit.\u003c\/p\u003e\n\u003cp data-start=\"946\" data-end=\"1193\"\u003e\u003cstrong data-start=\"946\" data-end=\"957\"\u003edetails\u003c\/strong\u003e\u003cbr data-start=\"957\" data-end=\"960\"\u003efabric: velvet blouse, georgette lehenga and dupatta\u003cbr data-start=\"1012\" data-end=\"1015\"\u003eblouse: strapless bandeau, optional slim straps, corset back\u003cbr data-start=\"1075\" data-end=\"1078\"\u003elehenga: fine waist pleating, wired hem, pockets, and cancan\u003cbr data-start=\"1126\" data-end=\"1129\"\u003edupatta: slim georgette with long tassels\u003cbr data-start=\"1170\" data-end=\"1173\"\u003ecare: dry clean only\u003c\/p\u003e\n\u003cp data-start=\"1557\" data-end=\"1870\"\u003e\u003cbr data-start=\"1847\" data-end=\"1850\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"custom sizing","offer_id":51497679388981,"sku":null,"price":475.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4340\/0757\/files\/ElegantbyTJS_8167.jpg?v=1766967621"},{"product_id":"zarini-delicate-embriodery-sharara-set","title":"zarini","description":"\u003cp data-start=\"97\" data-end=\"502\"\u003ecrafted in a muted purple semi dupion with velvet accents, zarini brings a soft, structured elegance to the velvet collection. the shirt features a deep, narrow v neckline framed with fine embroidery that continues onto the sleeves, keeping the look delicate and minimal. the short length of the shirt adds a modern proportion, finished with a velvet backed embroidered border that grounds the silhouette.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"816\"\u003ethe back mirrors the same clean finish with a hidden zipper and a matching embroidered hem. paired with a full flare sharara designed to open completely, the set creates a lehenga like movement while staying light and comfortable. the shape offers generous volume without heaviness, giving it an effortless flow.\u003c\/p\u003e\n\u003cp data-start=\"818\" data-end=\"954\"\u003ea coordinating dupatta completes the look, finished with a velvet patch border and the same embroidery motif for balance and continuity.\u003c\/p\u003e\n\u003cp data-start=\"818\" data-end=\"954\"\u003e\u003cmeta charset=\"utf-8\"\u003epotli bag shown in photos is sold separately. the specific potli used in the images is not included unless requested. additional pricing applies.\u003c\/p\u003e\n\u003cp data-start=\"956\" data-end=\"1047\"\u003eeach piece is made to order and can be customized in any colour, neckline, or sleeve style.\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1060\"\u003edetails\u003c\/strong\u003e\u003cbr data-start=\"1060\" data-end=\"1063\"\u003efabric: semi dupion with velvet accents\u003cbr data-start=\"1102\" data-end=\"1105\"\u003eshirt: deep v neckline, fine embroidery on neckline and sleeves, velvet backed embroidered hem\u003cbr data-start=\"1199\" data-end=\"1202\"\u003esharara: full flare, elastic waist, open ghera for a lehenga look\u003cbr data-start=\"1267\" data-end=\"1270\"\u003edupatta: velvet patch border with matching embroidery\u003cbr data-start=\"1323\" data-end=\"1326\"\u003ecare: dry clean only\u003c\/p\u003e","brand":"My Store","offers":[{"title":"custom sizing","offer_id":51497690530101,"sku":null,"price":775.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4340\/0757\/files\/ElegantbyTJS_8440.jpg?v=1766967447"},{"product_id":"maira-velvet-pearl-drop-anarkali-set","title":"maira","description":"\u003cp data-start=\"109\" data-end=\"437\"\u003ecrafted in deep green full velvet, maira brings softness, fluidity, and quiet detail to a timeless anarkali silhouette. the bodice features delicate straps leading into a softly pleated yoke that shapes the waist without adding weight. discreet side pockets make the piece practical for modern wear while keeping the look clean.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"741\"\u003ethe hem is finished with a scalloped embroidered border accented with pearl handwork, adding gentle contrast and movement. on the back, a deep round neckline falls into layered pearl drop dori detailing, giving the anarkali a soft, romantic finish. a hidden zipper sits just below for ease and comfort.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"950\"\u003epaired with straight cut velvet palazzos, the set maintains a balanced, structured flow. the organza dupatta is crafted in a soft double shade, finished with satin edges and the same hand embroidered border.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"950\"\u003e\u003cmeta charset=\"utf-8\"\u003epotli bag shown in photos is sold separately. the specific potli used in the images is not included unless requested. additional pricing applies.\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1023\"\u003eeach piece is made to order and can be customized in any colour or fit. \u003c\/p\u003e\n\u003cp data-start=\"1025\" data-end=\"1408\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1036\"\u003edetails\u003c\/strong\u003e\u003cbr data-start=\"1036\" data-end=\"1039\"\u003efabric: full velvet anarkali and palazzo, double shade organza dupatta\u003cbr data-start=\"1109\" data-end=\"1112\"\u003eshirt: 1.5 in straps, pleated yoke, pearl handwork, scalloped embroidered border, pockets\u003cbr data-start=\"1204\" data-end=\"1207\"\u003eback: deep round neckline with layered pearl drop doris, zipper below\u003cbr data-start=\"1276\" data-end=\"1279\"\u003epalazzo: straight cut velvet\u003cbr data-start=\"1323\" data-end=\"1326\"\u003edupatta: organza with satin finishing and matching handwork\u003cbr data-start=\"1385\" data-end=\"1388\"\u003ecare: dry clean only\u003c\/p\u003e","brand":"My Store","offers":[{"title":"custom sizing","offer_id":51497701343541,"sku":null,"price":800.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4340\/0757\/files\/ElegantbyTJS_8127.jpg?v=1766967317"},{"product_id":"ayuni-velvet-cutwork-lehenga-set","title":"ayuni","description":"\u003cp data-start=\"107\" data-end=\"468\"\u003ecrafted in deep midnight blue velvet, ayuni brings a refined, sculpted silhouette to the velvet collection. the off the shoulder blouse features fitted sleeves and a strapless neckline that sits cleanly across the shoulders. golden hand embroidery traces the hem in a delicate floral cutwork pattern, adding softness and contrast without overwhelming the shape.\u003c\/p\u003e\n\u003cp data-start=\"470\" data-end=\"658\"\u003ethe lehenga is designed with a full, fluid ghera that moves effortlessly, creating natural volume with every step. it also includes discreet pockets on the sides for ease and practicality.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"816\"\u003epaired with an organza dupatta finished with matching cutwork and hand embroidered detailing, the set maintains a balanced blend of structure and lightness.\u003c\/p\u003e\n\u003cp data-start=\"818\" data-end=\"904\"\u003eeach piece is made to order and can be customized in any colour, fit, or sleeve style.\u003c\/p\u003e\n\u003cp data-start=\"906\" data-end=\"1196\"\u003e\u003cstrong data-start=\"906\" data-end=\"917\"\u003edetails\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003efabric: pure velvet blouse and lehenga, organza dupatta\u003cbr data-start=\"975\" data-end=\"978\"\u003eblouse: off the shoulder neckline, fitted sleeves, golden handwork, cutwork hem\u003cbr data-start=\"1057\" data-end=\"1060\"\u003elehenga: full flowy ghera with cancan, pockets on the sides\u003cbr data-start=\"1119\" data-end=\"1122\"\u003edupatta: organza with matching cutwork and handwork\u003cbr data-start=\"1173\" data-end=\"1176\"\u003ecare: dry clean only\u003c\/p\u003e","brand":"My Store","offers":[{"title":"custom sizing","offer_id":51497704620341,"sku":null,"price":725.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4340\/0757\/files\/ElegantbyTJS_8288_1.jpg?v=1766967027"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4340\/0757\/collections\/099A3281.jpg?v=1763667829","url":"https:\/\/elegantbytjs.ca\/collections\/frontpage.oembed","provider":"elegant by tjs","version":"1.0","type":"link"}